Dark forest green business cards with embossed logo and printed details. It sits on a forest green background with tree shadows over the top of the image.
Brand identity
and
Digital design
and
for

Fleetwood Waiheke

Featured in Home Style Magazine and Wild Hearts, Fleetwood Waiheke perfectly blends luxury with nature, offering a peaceful retreat on Waiheke Island’s Awaawaroa Valley. I created a brand identity for Fleetwood that captures this mix of modern elegance and serene beauty, with a simple yet bold logo that exudes relaxed sophistication. The forest green and sand palette mirrors the surrounding landscape, bringing timeless warmth and calm.

To help bring Fleetwood’s story to life, I designed a set of marketing materials, including postcards, social media templates, business cards, gift vouchers, and a website. Each piece was designed to create a cohesive brand experience, with clean lines and a modern, inviting feel. The website, in particular, was crafted to showcase Fleetwood’s philosophy of relaxed island luxury, with beautiful visuals and an easy-to-navigate user experience that helps guests feel instantly at home in this peaceful getaway.

A mockup of a laptop sitting in a black background with Fleetwood's home landing page
An image of Fleetwood's swing tag mockup sitting on a nature background
An image of Fleetwood's luxury gift card sitting in black nature rock formation
An image of Fleetwood's premium wine bottle sitting in black nature rock formation
A mockup of a laptop sitting in a black background with Fleetwood's home landing page
An image of Fleetwood's swing tag mockup sitting on a nature background
An image of Fleetwood's swing tag mockup sitting on a nature background
An image of Fleetwood's premium wine bottle sitting in black nature rock formation

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