A pack of green Springload branded poker cards next to a black box with UV glossed on Springload Te Pipītanga logo.
Brand identity
and
and
for

Springload

Springload is one of Wellington’s largest independent digital agency. Internal branding is often an afterthought in the agency space. However, Springload wanted to start investing in a strong and versatile brand that would showcase their work and tell their story.

I collaborated with the Creative Director and CEO to develop a brand that reflects their values, balancing professionalism with a sense of personality. Following the design phase, I operationalised Springload’s brand across various touchpoints, such as the sales and marketing touchpoints, physical collaterals, and social media templates. I established a curated library of Springload’s brand assets on Figma for easy access. This has helped empower the people at Springload to create branded collaterals while still maintaining consistent branding.

A Springloaded branded label on a gin bottle with white shapes in the background sitting in a green background.
Hand holding a white tote bag with colourful geometric shapes and Springload logo against a white background.
Green background with Springload branded poker cards, laid out horizontally on an angle.
Black poster with in a black frame of Springload Te Pipītanga against a white background.
Colourful geometric shapes on a white wall in a stairway office.
A Springloaded branded label on a gin bottle with white shapes in the background sitting in a green background.
Hand holding a white tote bag with colourful geometric shapes and Springload logo against a white background.
Hand holding a white tote bag with colourful geometric shapes and Springload logo against a white background.
Black poster with in a black frame of Springload Te Pipītanga against a white background.
Colourful geometric shapes on a white wall in a stairway office.

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