A brown coffee bag sitting along the window sill, with other coffee equipments. The front of the coffee bag is a white label with Ricco branding with a black line illustration of a hand holding a coffee cup.
Brand identity
and
Packaging design
and
for

Ricco

Introducing Ricco, a premium ice coffee beverage crafted for coffee connoisseurs. Made with the finest Italian coffee beans and meticulously sourced ingredients, Ricco promises an elevated iced coffee experience.

Presented by Designer Briefs, the challenge was to create a brand identity and packaging design that captured the essence of both luxury and boldness. This seemingly contradictory brief demanded a unique approach. My design solution for Ricco aimed to infuse the brand with character while maintaining its premium allure. To achieve this, I could describe specific design elements you implemented (e.g., a bold typeface for confidence, elegant colours for luxury, or a minimalist aesthetic with a touch of unexpected details for personality). This creates a harmonious fusion of confidence and personality, enriching the already refined experience of enjoying a Ricco ice coffee.

Hand holding a clear glass with iced coffee and straw in it. On the glass has a black line illustration of hand holding coffee.
Ricco branded brown carton boxes stacked on top of each other sitting against a black background.
Hand holding a beige Ricco coffee can, against a white corrugated background.
A man lying on his side with his back to the camera. On the back of his tshirt has a mockup of Ricco's branding.
A white book titled "The Essence of Italian Coffee" sitting on a hanger against a black shelf.
A white rectangular tote bag sitting on a black floor against a black wall. The tote bag has Ricco's logo and illustration on it.
Ricco white line illustration, logo and text against a black background.
Hand holding a clear glass with iced coffee and straw in it. On the glass has a black line illustration of hand holding coffee.
Ricco branded brown carton boxes stacked on top of each other sitting against a black background.
Ricco branded brown carton boxes stacked on top of each other sitting against a black background.
A man lying on his side with his back to the camera. On the back of his tshirt has a mockup of Ricco's branding.
A white book titled "The Essence of Italian Coffee" sitting on a hanger against a black shelf.
A white rectangular tote bag sitting on a black floor against a black wall. The tote bag has Ricco's logo and illustration on it.
Ricco white line illustration, logo and text against a black background.

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